Saturday, January 21, 2012

"Dark Psychology"

As far as I can tell there is no definition for the term "dark psychology". If I had to guess, I would say that it is something along the lines of; "the influence on people to do things they normally would not do in the first place through exploitation of irrational and unconscious fears". Does anyone else think this is also a fitting description for advertising? (Recently a new website popped up called "", but as far as I can tell it is a spam blog. How appropriate.) Quebec's ban on Fast-food advertising reduced fast-food expenditures by 13 percent per week in French-speaking households. Even the price of a product may affect your perceived quality of it.

Woman in particular have been assaulted with ads, informing them of problems they did not know they had until the they were told so:
The gist of the article is that U.S. women were browbeaten into shaving underarm hair by a sustained marketing assault that began in 1915. (Leg hair came later.) The aim of what Hope calls the Great Underarm Campaign was to inform American womanhood of a problem that till then it didn't know it had, namely unsightly underarm hair.
Another example: vaginal cleansing advertisements. I am certain your vagina is not supposed to smell like a fresh meadow.

There is a BBC documentary called The Century of The Self which touches upon all of this. It is about Edward Bernays, Sigmund Freud's American nephew that; helped tie smoking to the woman's rights movement, increased Betty Croker sales by adding an egg to their instant mix, worked for Woodrow Wilson, and established the idea that people needed objects to express their inner self to others. Simply put, he was able to influence large amounts of people through linking products with the unconscious fears of people.
This is the exploitative foundation that modern advertising has been built on top of.


  1. Dear AAA,
    Good Morning AAA, My name is Dr. Michael Nuccitelli and I'm a NYS psychologist and forensic consultant. I have my Google Alerts set up to send me posts and information on "Dark Psychology" and received your post this morning titled "Dark Psychology." I notice you write asking for the definition of Dark Psychology. Having an interest in Theoretical Criminology and a forensic psychologist, I've attached my link to that I've posted my theory on all criminal and deviant behavior I've termed Dark Psychology. I hope this provides you the definition. Thank you, Dr. Michael Nuccitelli,

  2. Dear AAA, Good Morning and my name is Dr. Michael Nuccitelli and I'm a NYS psychologist and forensic consultant. I have my Google Alerts set up to send me posts on "Dark Psychology" and I received you post this morning. I notice in your post you ask what the definition of Dark Psychology is. As a theoretical criminologist, this year I finalized my construct on all criminal and deviant I've termed Dark Psychology. Provided is my link to my theory of Dark Psychology I've posted at Good Luck and Thank you. Respectfully, Dr. Michael Nuccitelli, Dark Psychology Academia.Edu Link: